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The domain basementhire.co.uk had the following on the site, "Basement Hire Sound and Lighting Hire from Wimborne, Dorset." We observed that the website said " Basement Hire provides a professional service for Sound and PA Hire and Lighting Hire from Wimborne Minster in Dorset, covering Poole and Bournemouth and across the South West." It also stated " We supply equipment hire and engineers to a wide variety of events in Dorset, Devon, Somerset, Wiltshire and Hampshire and provide equipment to festivals, weddings, birthday parties, theatre productions and live music events." The header had basement as the highest ranking keyword. This keyword was followed by basement hire, lighting, and effects which isn't as urgent as basement. The other words the site used was sound. pa is also included but could not be viewed by web engines.